B.A. in Communication Studies - New Media

Upper division transfer program for students with Associate Degree or equivalent number of credits

In today’s world, the ability to clearly and effectively communicate is an essential skill in every profession and graduate academic discipline. In order to meet the growing need for effective 21st century communicators, LIU Riverhead offers the upper division Bachelor of Arts in Communication Studies – New Media. This 62-credit interdisciplinary program brings forth an advanced writing and communication curriculum designed to ensure that graduates are prepared to effectively communicate in a global society. Students will master the art of communicating through writing, speech, and the rapidly expanding area of new and emerging media.

The upper division B.A. in Communication Studies – New Media is open to students who hold associate degrees or have earned 54 credits (freshman and sophomore years) in a college degree program. Students with an associate degree from Suffolk County Community College may seamlessly transfer into the program. Students transferring from other colleges will be evaluated on a case-by-case basis, and may be required to complete additional specific course work. Students complete their freshman and sophomore years at a community college or four-year college and their junior and senior years at Long Island University in Riverhead, N.Y.

If you would like to speak with an admissions counselor or the program director, Professor John Brush, please call 631-287-8010.

Program Goals

Graduates of the B.A. in Communication Studies: New Media will have the ability to:

  • Plan, propose, and assess new media communication strategies for diverse audiences.
  • Communicate effectively and confidently through oration, the written word, and new media technology.
  • Think creatively and efficiently, both individually and as part of a team, to analyze, evaluate, and solve problems using communication strategies and technologies.
  • Act as an ethical, informed leader in the evolving global communication society.
  • Utilize new media technology to create communication products and services.

Admissions Requirements

The admissions requirements for our upper-division undergraduate program in communication studies - new media are as follows:

  • Application for Admission
  • Official transcripts from all colleges attended
  • Grade point average of 2.5 or higher, on a 4 point scale
  • One letter of professional recommendation
  • On-campus interview

Students applying to the upper-division undergraduate program should have completed at least 60 credits of liberal arts and sciences course work and/or an associate degree.

Degree Requirements

Upper Division Undergraduate Communications – New Media Program

The LIU Riverhead Undergraduate Communication Studies – New Media Program is an upper-division program. In addition to the upper-division program requirements outlined below, students must complete 63 credits of course work focusing on knowledge, understanding and skills in the liberal arts and sciences. Most of the courses in this Liberal Arts and Sciences core are completed before a student enters LIU Riverhead. A transcript review of these courses is completed during the admissions process.

LIU Riverhead will accept a maximum of 72 transfer credits for all courses taken at two-year colleges. The minimum grade for transfer is C-. Students transferring directly to Long Island University a Riverhead upon completion of an associate's degree may transfer courses in which they received D grades, provided those courses were required for the degree. Courses not listed in the information to follow are generally accepted for elective credit. Substitutions for core requirements are possible with the approval of the academic major advisor.

The 63 credits of liberal arts and sciences courses are broken into a 31-credit General Core and a 32-credit Content Core. The General and Content Cores are further broken down as follows:

Requirements for the General Core in the liberal arts and sciences (31 credits)

Historical and Social Sciences: 9 credits
History, Sociology, Political Science, Psychology or Economics (At least one course must be a History course)

Humanities: 9 credits
Communication, Philosophy, Foreign Language, Fine Arts, English, Cultural Anthropology or Religion. (Only one course may be an English course)

English and Writing: 6 credits

Scientific Processes: 4 credits
Biology, Chemistry, Earth Science or Physics – must include one lab course

Mathematical Processes: 3 credits
Algebra, Geometry, Calculus, Number Theory, Statistics or Probability

Requirements for the Content Core in the liberal arts & sciences (32 credits)
The content core in the liberal arts and sciences consists of 32 credits in one or more of the liberal arts and sciences


The Upper Level curriculum follows:

Junior Year



Course Title


Course Title


CMA 265 - Technology in Education 3 CMA 300 - Emerging Media Applications I 3
CMA 270 - New Media and Society 3 CMA 310 - Advertising and Public Relations 3
CMA 280 - Interpersonal Communication in the Digital Age 3 CMA 320 - New Media Literacies 3
Liberal Arts Elective 3 CMA 400 - ePortfolio I 2
Liberal Arts Elective 3 CMA 410 - Media Law 2
ENG 402 - Advanced Professional Writing (Liberal Arts) 3

Total Credits


Total Credits


Senior Year



Course Title


Course Title


CMA 301 - Emerging Media Applications II 3 CMA 350 - Gaming and Society 3
CMA 330 - Digital Storytelling 3 CMA 401 - ePortfolio II 2
CMA 340 - Business Communications 3 CMA 440 - Case Studies in New Media 3
CMA 420 - Communication Research Methods 3 CMA 450/451 - Capstone Project or Internship 4
CMA 430 - Oral Communication and Presentation 3 Liberal Arts Elective 3

Total Credits


Total Credits


Courses Descriptions

CMA 265  Technology in Education*

The impact of computer technology on the instructional learning process is important for today's educators to acknowledge. This course is designed to familiarize the student with the necessary skill base required to meet the demands of effective integration of technology into daily instructional programs. The student will become aware of the technology benchmarks today's educators are expected to draw upon in order to facilitate the learning process and address the needs of a society in which information doubles rapidly. Students will come away from this course with a newly found confidence in the use of technology and a growing appreciation for the increased dimension technology can bring to the learning process.
3 credits

CMA 270  New Media and Society

This course provides an examination of new media technology and its influence on modern society. As new forms of media constantly emerge, the impact these technologies have on our society is constantly changing as well. In this course, students will study these changes in media and society and develop a clear understanding as to not only what is changing, but why these changes are taking place. A particular emphasis will be placed on the ways that advancing technology affects the way we access, distribute, and use information.
3 credits

CMA 280  Interpersonal Communication in the Digital Age

In recent years, technological advances have changed the way that we speak, interact, and how we classify our relationships. This course explores this changing world and how the evolving digital landscape has also changed the way we communicate with one another. Students will examine the dynamics of interpersonal communication with a particular focus on how these dynamics are changing with the advancement of technology. Topics include, but are not limited to, privacy, conflict, self, and creating and maintaining relationships.
3 credits

CMA 300  Emerging Media Applications I

The first of two emerging media applications courses, this course examines the wide range of emerging technologies and applications available in today's digital age. In an ever changing digital world, it is vitally important to maintain a familiarity with the most current technology. A particular emphasis will be placed on technologies that affect and enhance the way we communicate with each other, most notably in the areas of interpersonal communication and the transference of the written word. Students will be provided with an overview of available products as well as hands on experience. 
3 credits

CMA 301  Emerging Media Applications II

The second of the two emerging media applications courses, students will continue to focus on the wide range of emerging technologies and applications available in today's digital age. In an ever changing digital world, it is vitally important to maintain a familiarity with the most current technology. In this course, a particular emphasis will be placed on multimedia technologies, focusing on those that incorporate photographs, audio, and video. This course will provide an overview of available products as well as hands on experience. 
3 credits

CMA 310 Advertising and Public Relations

This course provides students with a study of the relevant media strategies that are paramount in the fields of advertising and public relations. Students will examine the expanding role of media and how this expanding role is changing the nature of these fields in today's global society. A particular emphasis will be placed on the concept of audience and the ways messages are both created and delivered.
3 credits

CMA 320  New Media Literacies

This course will examine an area of new media literacy as deemed appropriate by the instructor and department chair for the semester the course is given. The focus of this course will vary from year to year dependent on the emerging trends in media and technology at the time the course is offered. This course may be taken more than once provided that the topic selected for a given semester is not the same topic that a student has already completed.
3 credits

CMA 330  Digital Storytelling

This course examines the evolution of storytelling with a particular focus on digital media and the way it has changed the way stories are told. Students will focus on the use of different media and the ability to accentuate story through the use of digital pictures, sound, video, and various web based applications that incorporate some or all of the aforementioned qualities. This course is meant to not only enhance a student's ability to tell a story, but their ability to analyze and interpret stories as well.
3 credits

CMA 340  Business Communication

This course focuses on the theories, skills, and strategies needed to become effective communicators in business and professional settings. Topics include the responsibilities, expectations, and human interactions that take place in the professional world. Students will work to understand the foundation and benefits of professionalism while also learning effective communication strategies, both written and oral, to help them succeed in a wide range of business and professional environments.
3 credits

CMA 350  Gaming and Society

This course explores the cultural and technological evolution of interactive entertainment. Students will examine the history and evolution of gaming and game design, the psychological and sociological effects of gaming, and the impact of games on today's education. Digital games will also be studied from a critical perspective, focusing on structure, narrative, genre, and social connectedness.
3 credits

CMA 400  ePortfolio I

Part one of a two part course, students will work to gain the basic knowledge needed for creating and developing an effective electronic portfolio. Students will examine and evaluate professional portfolios and develop strategies for data collection, organization, and presentation. Topics will focus on creating portfolios that are exemplary in both content and appearance. A particular emphasis will be placed on learning how to effectively produce and collect artifacts which will be used in the creation of a portfolio during the student's final semester.
2 credits

CMA 401  ePortfolio II

The culminating course of the two electronic portfolio courses, this course will provide a practical application of the knowledge gained in the introductory course. Students will study the different media and applications that can be used in the construction of an electronic portfolio and will use those same devices to create a portfolio of work that they have completed throughout their program. The creation of an electronic portfolio will be required for the completion of this course.
2 credits

CMA 410  Media Law

This course is designed to introduce students to the major ethical and legal issues in the area of media. A particular emphasis will be placed on the areas of copyright, libel, freedom of the press, and the first amendment. Students will also be introduced to legal cases that have contributed to the current new media landscape.
3 credits

CMA 420  Communication Research Methods

This course provides students with a solid foundation in the process of conducting communications based research. In particular, students will focus on developing the skills used to analyze the works of others as well as the skills necessary for producing their own pieces of research writing. Students will also be exposed to methods of data collection and data analysis that will help to guide them in their research.
3 credits

CMA 430   Oral Communication and Presentation

This course is designed to give students practical experience in speaking situations. Students will work to combine a working knowledge of communication theory and the use of cutting edge technology to master the art of delivering advanced oral presentations. An emphasis will be placed on delivering words with grace and confidence. Students will also work to master the art of augmenting their speech through group discussion and speech analysis.
3 credits

CMA 440  Case Studies in New Media

In this course, students will take a case study approach to learning about past and current issues involving the advancement of new media technology. Students will analyze issues on a case by case basis to reinforce concepts in new media that have been presented to them throughout the previous semesters of study. In particular, students will focus on the many concerns that have been documented regarding advancing new media technology in today's digital age.
3 credits

CMA 450  Communication Capstone Project

A culminating project that will be completed under the advisement of the instructor, this project will be completed during the student's final semester of study and may be a substantial research based assignment or a technology based product created for practical use.
4 credits

CMA 451 - Communication Internship

During their final semester, students will have the option of electing to take a new media/communications based internship in lieu of completing the capstone project. This internship opportunity is designed to give students valuable experience in a professional working environment. Students will be required to keep weekly journals of their experiences as well as complete a final paper.
4 credits

ENG 402  Advanced Professional Writing

This course explores some of the emerging trends in today's language and how those trends intermesh with the current professional environment. Students will work to master various forms of professional writing including e-mail, letters, resumes, and academic articles. An emphasis will be placed on writing that is clear and concise. Students will also work to develop an understanding of how different audiences and social contexts shape the way we write and interact.
3 credits

Employment Outlook

Administration Law
Advising Library Science
Advertising Non-Profit Sectors
Advocacy Management
Business Marketing/Promotion Real Estate
College and University Employment Media Research
Consulting Publishing
Counseling Public Opinion Research
Creative Directing Public Relations
Customer Service Sales
Editing Speech Writing
Emerging Media Social and Human Services
Fundraising Social Media
Journalism Teaching
Government/Politics Entertainment
Health Careers Recreation
Human Resources/Personnel Training and Development
Information Services Writing
Labor Relations